As Aussies' consumer behaviour is changing, how relevant is your brand in times of change?4/27/2020
A lot of online communities are being built, a lot content is being shared, therefore YOUR BRAND can do a lot to remain relevant and helpful. Knowing these emerging trends, your content marketing and your product/service offer can be adjusted to try to meet these new needs.
*(Source: Think with Google, April 2020/Search,Video,Consumer Insights, Data & Measurement)  Every small business in Australia is now feeling the impact of the lockdown and social distancing rules.
I definitely do myself and I believe it's OK to accept the change that is happening right now and actually grief our losses (of whatever nature they may be). We shouldn't try to solve all problems - past, present and future - in just a few weeks. It's OK to take things slowly and put health and safety first - ours, our families' and our employees'. It's a perfect time to learn and plan our next steps, to be prepared for the next crisis, as we do not have many precedents that live up to the current landscape. We'll need to do more than adapt, we'll need to innovate our way out of this. I believe the best thing for all businesses now, whether temporarily closed or operating under a different model for a while, is to take the pulse of the market, to watch how the consumer behaviour changes and to keep in touch with customers (website, social media, email etc.) and try to address their needs and pain points in any way possible, even if that means simply communicating and educating without actually making a sale. You'll be rewarded with their loyalty when your business resumes its normal trading. (Although, the longevity of this strategy depends largely on the efficiency of the government support). There are lots of free resources and tools out there at the moment that can help your business plan better for the different future ahead. They can also help you maintain your customer relationship and/or service providing or event management free of charge for a few months, so here's just a snapshot of some of these tools below.
Now is the time to be proactive
The coronavirus is currently affecting businesses of all sizes all over the world. One by one, cities and societies go in lockdown, with fewer people travelling, no in-store traffic and all events cancelled. However, there are steps you can take to improve and expand your digital presence that may help mitigate the fallout in this challenging time.
 As a precautionary health measure for their support specialists in light of COVID-19, Google My Business will be operating with a limited team for the time being. The decision was announced in a recent statement: “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.” These are the temporary product changes announced by Google: Google My Business information edits Critical health-related businesses will have priority and edits to their listings will be reviewed first. Also a priority will be given to reviews (for all listings) of the following details in your business profile:
Newly created listings, claims, and verifications The support team will manually review new listings, claims, and verifications for critical health-related businesses as a priority. That means you should expect a delay for publication of a new listing, claim, and verification that you might want to do in Google Search and Maps if your business is not a critical health-related one. Reviews and Q&A New reviews, review replies, and new Q&A will be unavailable during this time. I don't think they will get lost, but they will probably be updated once the support team is back at full capacity. Google Posts still work and are a great way to show your content on the Search platform, but no indication is given if this will be affected in any way now or in the future. Google is focusing now on the quality and reliability of information on Google Search and Maps. Features like whether the business is open or has special hours are considered essential. If you have other questions or need help with your Google My Business account, contact me today! 
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