In January 2016, Broadway Hotel in Blackpool, Northern England, fined a British couple around AUD 155 for leaving a negative review on TripAdvisor. It seems the hotel has a "no bad review policy". Maybe a little bit too confident?
As word of mouth nowadays is instant and wide reaching through social media, penalising customers for expressing their truthful opinion can only lead to more negative publicity. (Maybe the hotel owner pulled a media stunt? I'm sure if this were the case though, he would have imposed a higher fine!) What happened then?
'Writing comes more easily if you have something to say.' (Sholem Asch). Using this blog to express my points of view on what it means to run a sustainable business in an unsustainable world. I hope you can find useful tips, ideas and some things you didn't know before. I hope I 'have something to say'.