When you create organic posts or Facebook ads for mobile, images and videos should cover as much screen as possible to grab attention. Also, you want to make sure your video/image is responsive on the mobile device, so the viewer has no problem watching it in its entirety no matter how they use the phone or tablet.

Choose the correct aspect ratio that best suits different placements and formats and remember to check which placements support which aspect ratios. Below are some recommended aspect ratios for different placements and formats across the Facebook platform (this includes Instagram too):

Research(1) shows that YouTube is where Aussie millennials go to make up their minds, to connect with the world around them, and or self-development. 
​
Aussie millennials, aged 26 to 40 (born between 1981 and 1996), have grown up in an everchanging world, and they’ve come to expect unprecedented access to information—wherever and whenever they want. Offering diversity of content and best-in-class personalisation, YouTube’s highly adaptable user experience and on-demand nature provides the sense of control that millennials crave.
YouTube is a big part of that world for both millennials and for the rest of Australia. Aussies of all ages are spending more and more time on YouTube, with over 15M Aussies spending more than 18 hours each on YouTube per month.

Research(1) shows that Aussie Gen Xers turn to YouTube to get things done, engage with their passions, and rediscover their childhood memories. What can your brand/business do to reach this unique audience?

Gen Xers, aged 40 to 55 years old (born between 1965 and 1980), grew up listening to Walkmans (I know I did☺), eating Neapolitan ice cream, and watching shows like Thunderbirds on TV — the only thing that was notably absent was the internet. Despite this, Gen X is embracing the multi-screen, multi-channel world that we know today. YouTube is a big part of that world for both Gen X and for the rest of Australia. Aussies of all ages are spending more and more time on YouTube, with over 15M Aussie adults spending more than 18 hours each on YouTube per month.
But what exactly are Gen Xers watching on YouTube? As a business owner, it's important that you understand the role the platform plays in their lives. 

As a precautionary health measure for their support specialists in light of COVID-19, Google My Business will be operating with a limited team for the time being.

The decision was announced in a recent statement: “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.”

These are the temporary product changes announced by Google:

Google My Business information edits 
Critical health-related businesses will have priority and edits to their listings will be reviewed first.
Also a priority will be given to reviews (for all listings) of the following details in your business profile:

• open and closed states
• special hours
• temporary closures
• business descriptions
• business attributes edits for other verified businesses.

Newly created listings, claims, and verifications
The support team will manually review new listings, claims, and verifications for critical health-related businesses as a priority.
That means you should expect a delay for publication of a new listing, claim, and verification that you might want to do in Google Search and Maps if your business is not a critical health-related one.

Reviews and Q&A
New reviews, review replies, and new Q&A will be unavailable during this time.
I don't think they will get lost, but they will probably be updated once the support team is back at full capacity.

Google Posts still work and are a great way to show your content on the Search platform, but no indication is given if this will be affected in any way now or in the future.

Google is focusing now on the quality and reliability of information on Google Search and Maps. 
Features like whether the business is open or has special hours are considered essential. 

If you have other questions or need help with your Google My Business account, contact me today!