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How To Boost Your Search Listing with a Free Google Marketing Kit

9/11/2020

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Is your business listed on Google Search and Maps? If so, you would have a Google My Business profile and today I'd like to share with you a free marketing tool powered by Google that is connected to your business profile. It's called Google Marketing Kit and it can boost your Google presence and direct your customers' attention to your profile both online and in-store.
You'll find details on this toolkit below, but first a few points worth mentioning on the Google My Business Profile. ​
Free Google Marketing Kit
Free Google Marketing Kit

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The Facebook Platform Tips & Tricks: Aspect ratios for your images and videos [free template download]

8/13/2020

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When you create organic posts or Facebook ads for mobile, images and videos should cover as much screen as possible to grab attention. Also, you want to make sure your video/image is responsive on the mobile device, so the viewer has no problem watching it in its entirety no matter how they use the phone or tablet.

Choose the correct aspect ratio that best suits different placements and formats and remember to check which placements support which aspect ratios. Below are some recommended aspect ratios for different placements and formats across the Facebook platform (this includes Instagram too):
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Video Marketing Series: Why YouTube is an essential part of Aussie Millennials' lives

8/6/2020

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How and Why Gen Y (Millennials) use YouTube

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Research(1) shows that YouTube is where Aussie millennials go to make up their minds, to connect with the world around them, and or self-development. 
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Aussie millennials, aged 26 to 40 (born between 1981 and 1996), have grown up in an everchanging world, and they’ve come to expect unprecedented access to information—wherever and whenever they want. Offering diversity of content and best-in-class personalisation, YouTube’s highly adaptable user experience and on-demand nature provides the sense of control that millennials crave.
YouTube is a big part of that world for both millennials and for the rest of Australia. Aussies of all ages are spending more and more time on YouTube, with over 15M Aussies spending more than 18 hours each on YouTube per month.

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Video Marketing Series: Why YouTube is an essential part of Aussie Gen Xers' lives

8/6/2020

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How and Why Gen Xers use YouTube

Video Marketing Series: Why YouTube is an essential part of Aussie Gen Xers' lives
Research(1) shows that Aussie Gen Xers turn to YouTube to get things done, engage with their passions, and rediscover their childhood memories. What can your brand/business do to reach this unique audience?

Gen Xers, aged 40 to 55 years old (born between 1965 and 1980), grew up listening to Walkmans (I know I did☺), eating Neapolitan ice cream, and watching shows like Thunderbirds on TV — the only thing that was notably absent was the internet. Despite this, Gen X is embracing the multi-screen, multi-channel world that we know today. YouTube is a big part of that world for both Gen X and for the rest of Australia. Aussies of all ages are spending more and more time on YouTube, with over 15M Aussie adults spending more than 18 hours each on YouTube per month.
But what exactly are Gen Xers watching on YouTube? As a business owner, it's important that you understand the role the platform plays in their lives. 

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As Aussies' consumer behaviour is changing, how relevant is your brand in times of change?

4/27/2020

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Trends in the Australian Consumer Behaviour March April 2020
​The last six to seven weeks have seen the world and its reality change significantly.
As business owners, we must learn how to understand consumers' changing behaviour and be there to meet their in-the-moment needs. 
In Australia, we’re seeing five emerging trends. People are turning to Search and YouTube* to:
  1. Identify critical information to their lives
  2. Discover new connections
  3. Adjust to changes in their daily routines
  4. Praise everyday heroes
  5. Take care of themselves and others​
A lot of online communities are being built, a lot content is being shared, therefore YOUR BRAND can do a lot to remain relevant and helpful. Knowing these emerging trends, your content marketing and your product/service offer can be adjusted to try to meet these new needs.
*(Source: Think with Google, April 2020/Search,Video,Consumer Insights, Data & Measurement)

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6 Tech Companies Providing Free Remote Working Tools Right Now

4/27/2020

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6 Tech Companies Providing Free Remote Working Tools Right Now
Every small business in Australia is now feeling the impact of the lockdown and social distancing rules. 
I definitely do myself and I believe it's OK to accept the change that is happening right now and actually grief our losses (of whatever nature they may be). We shouldn't try to solve all problems - past, present and future - in just a few weeks. It's OK to take things slowly and put health and safety first - ours, our families' and our employees'.
It's a perfect time to learn and plan our next steps, to be prepared for the next crisis, as we do not have many precedents that live up to the current landscape.

We'll need to do more than adapt, we'll need to innovate our way out of this.

I believe the best thing for all businesses now, whether temporarily closed or operating under a different model for a while, is to take the pulse of the market, to watch how the consumer behaviour changes and to keep in touch with customers (website, social media, email etc.) and try to address their needs and pain points in any way possible, even if that means simply communicating and educating without actually making a sale. You'll be rewarded with their loyalty when your business resumes its normal trading. (Although, the longevity of this strategy depends largely on the efficiency of the government support).

There are lots of free resources and tools out there at the moment that can help your business plan better for the different future ahead. They can also help you maintain your customer relationship and/or service providing or event management free of charge for a few months, so here's just a snapshot of some of these tools below.

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Features of Google My Business To be Limited or Removed Due to COVID-19

3/21/2020

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Features of Google My Business To be Limited or Removed Due to COVID-19
As a precautionary health measure for their support specialists in light of COVID-19, Google My Business will be operating with a limited team for the time being.

The decision was announced in a recent statement: “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.”

These are the temporary product changes announced by Google:

Google My Business information edits 
Critical health-related businesses will have priority and edits to their listings will be reviewed first.
Also a priority will be given to reviews (for all listings) of the following details in your business profile:
  • open and closed states
  • special hours
  • temporary closures
  • business descriptions
  • business attributes edits for other verified businesses.

Newly created listings, claims, and verifications
The support team will manually review new listings, claims, and verifications for critical health-related businesses as a priority.
That means you should expect a delay for publication of a new listing, claim, and verification that you might want to do in Google Search and Maps if your business is not a critical health-related one.

Reviews and Q&A
New reviews, review replies, and new Q&A will be unavailable during this time.
I don't think they will get lost, but they will probably be updated once the support team is back at full capacity.

Google Posts still work and are a great way to show your content on the Search platform, but no indication is given if this will be affected in any way now or in the future.

Google is focusing now on the quality and reliability of information on Google Search and Maps. 
Features like whether the business is open or has special hours are considered essential. 

If you have other questions or need help with your Google My Business account, contact me today!

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How NOT to respond to negative online reviews

7/1/2016

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In January 2016, the Broadway Hotel in Blackpool, Northern England, fined a British couple around AUD 155 for leaving a negative review on TripAdvisor. It seems the hotel has a "no bad review policy". Maybe a little bit too confident?

As word of mouth nowadays is instant and wide-reaching through social media, penalising customers for expressing their truthful opinion can only lead to more negative publicity. (Maybe the hotel owner pulled a media stunt? I'm sure if this were the case though, he would have imposed a higher fine!) What happened then?

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    'Writing comes more easily if you have something to say.' (Sholem Asch). 

    This is the place where you can find useful marketing tips, ideas and some things you didn't know before.
     
    Sometimes you'll also find my opinion on what it means to run a sustainable business in an unsustainable world.
    ​I hope I 'have something to say'.

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