MEET CAMELIA POPESCU

Good marketing starts with understanding.

Your business. Your customers. The things that make you different. That's where I start — before we talk about a logo, a website or the next campaign.

MY APPROACH, IN YOUR WORDS

Listen.

Think.

Create.

Explain.

Camelia

THE PERSON IN YOUR CORNER

Hi, I'm Camelia.
Let's make it make sense.

Hi, I'm Camelia, founder and creative strategist at Ablaze Marketing. For over 20 years, I've been helping Australian businesses build recognisable brands and marketing strategies that deliver real results. Whether you're just starting out, ready to scale, I'll guide you through every step and keep you in the loop with explanations that don't require a marketing degree.

I bring strong and creative work together, so the thinking carries through to what your customers actually see. And because you're the person who knows your business best, there's room for your questions, your ideas and your feedback all the way through.

Based in Perth, I work with businesses across Australia — from solo-practitioners and growing service businesses to allied health and non-for-profit organisations.

THE EXPERIENCE BEHIND THE APPROACH

A curious mind. A practical point of view.

My path has brought together storytelling, business strategy, design and teaching. Each part shapes the way I work with you.

01 / JOURNALISM

Ask better questions.

I began as a journalist, interviewing people and finding the story beneath the surface. It taught me to listen closely look for context and make complex ideas understandable.

02 / MARKETING & COMMUNICATIONS

Connect the story to the business.

Moving into marketing and PR brought that curiosity into understanding an audience, finding a clear position and building a message people can recognise.

03 / TEACHING & TRAINING

Make knowledge useful.

Seven years as a vocational trainer strengthened something I still value in an explanation: it is only useful if the person hearing it can put it into practice.

04 / CUSTOMER BEHAVIOUR

Keep learning how people choose.

My interest in neuromarketing and decision-making informs the questions I ask about audiences, messages and customer experience.

WHAT YOU CAN EXPECT

A working relationship built on clarity.

01 / HONEST CONVERSATIONS

I'll listen first.

I'll take time to understand what you need, then be direct about the work I think will help and the choices involved.

02 / CLEAR THINKING

You'll know the why.

I'll explain the reasoning behind the recommendations, so you can make informed decisions about your marketing.

03 / PRACTICAL SUPPORT

We'll keep it useful.

Clear priorities, agreed responsibilities and guidance you can use. The aim is to help you feel confident about your next steps.

A FOUNDATION IN BUSINESS & COMMUNICATION

The study behind the practice.

  • Master of Business (Marketing)
  • BSc Journalism & Communications
  • Postgraduate Degree in Education & Training for Sustainability
  • Diploma of Sustainability
  • Certificate IV in Training & Assessment

FROM THE THINKING TO THE FINISHED WORK

See how it comes together.

Explore the portfolio space for website design, print and case studies in strategy and digital marketing.

LET'S FIND YOUR NEXT STEP

Your business deserves a thoughtful partner.

Start a conversation about where you are, what you're working towards and the support that would make a difference.