THE THINKING BEHIND THE DOING

A little perspective.
A useful next idea.

Marketing, customer behaviour and the small decisions that shape a business. Plain-English ideas to read, consider and put to work.

FROM THE ABLAZE ARCHIVE

A starting collection of useful ideas from my blog and newsletters, refreshed into shorter reads. Original dates are shown where available. New articles will have a home here as the collection grows.

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STRATEGY

The value of a customer goes beyond the first sale.

A useful reminder to give existing relationships a place in your marketing plan.

29 May 2023 · Archive selection

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CUSTOMER BEHAVIOUR

Small design choices. Different first impressions.

How the way a rating is displayed can influence how people read it.

9 February 2024 · Archive selection

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STRATEGY

A good brainstorm needs a next step.

Give creative thinking a useful beginning, middle and follow-through.

Newsletter archive · Archive selection

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PRINT & BRAND

A printed piece can keep the conversation going.

Connect the thing someone takes away with the next step online.

Newsletter archive · Archive selection

PUT THE IDEA INTO PRACTICE

Ready to work through it?

Start with a free worksheet or checklist, then bring your questions to a conversation.