- Do you want to differentiate yourself from the competition?
- Do you want to position your messages in the hearts and minds of your target market?
- Do you want to customise your services to reflect your brand?
- Do you want to deliver messages clearly and quickly?
- Do you want to project credibility?
- Do you want to create strong user loyalty?
If so, then you need a well-researched and well-planned branding strategy.
A brand is not all about slick advertising, but getting your target segment to see your brand as the preferred choice. A brand is the emotional and psychological connection you have with your customers. What do they feel or think when they say your business name?
Every organisation has a reputation, and so does yours. Buyers will form an opinion about your products and organisation, even if they have not yet done business with you. How you manage your reputation so that people have a positive opinion of your organisation is what creates a good brand.
Every time you interact with your customers (before, during or after a purchase), your brand is what sets the conversation with your customers - it reduces the time and risks associated with a purchase (buyers have the assurance of getting what they prefer), it symbolises a certain quality and status and offers psychological rewards. It helps you create an identity, a bond that resonates with your customers.
Every organisation has a reputation, and so does yours. Buyers will form an opinion about your products and organisation, even if they have not yet done business with you. How you manage your reputation so that people have a positive opinion of your organisation is what creates a good brand.
Every time you interact with your customers (before, during or after a purchase), your brand is what sets the conversation with your customers - it reduces the time and risks associated with a purchase (buyers have the assurance of getting what they prefer), it symbolises a certain quality and status and offers psychological rewards. It helps you create an identity, a bond that resonates with your customers.
Why do you need a good brand?
- It creates customer loyalty.
- It simplifies the decision-making process (less search time and costs).
- It reduces purchase risk.
- It provides a symbol of quality assurance.
- It legally protects unique features.
- It justifies premium pricing through competitive advantage.
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