MARKETING IN THE 21st CENTURY: Not Better Marketing, But Better Products, Better Customer Service And Better Organisations.
"Who are my customers?" "What are my customers' needs and wants?" "What changes in the marketplace should I know about?" "How do I stand out from my competitors?" "What are the best tools to promote my business?" "How do I sell my business image professionally and distinctively?" "How do I measure the outcome of my marketing efforts?"
If these are questions you need answered on a daily basis, we can help you find them.
We now live in a societal marketing stage. What this means to you, as a business leader / owner / operator,:
your business needs to act in a socially responsible manner to succeed or even survive;
consumers' concerns for environmental and social issues must also be addressed, not only the profit component;
there are finite limits to natural resources, therefore supply chain management and innovation must be integrated in your core business strategy;
there's a shift from emphasis on materialism to humanism in our society; therefore, your business must cater for employees and customers' quality of life rather than just the material standard of living.
To succeed in today's ever-changing market, we can help your business with advice and strategies on:
how to become fully customer-oriented (story telling and direct communication between consumers).
how to integrate all your business activities with the needs of individual and groups of customers.
how to achieve long-term business sustainability (on three dimensions: sustainable profit, low environmental impact and social sustainability - from happy employees to happy customers, community members and business partners).
Our integrated approached to marketing means developing strategies focused on creating unique relationships with your current customers. We'll show you how to create repeat sales and use current customer base to get more profit.
marketing planning. simply plan ahead & reduce business risk! here's how to plan your marketing.
MARKETING MYTH: The higher the price of my product or service, the better it will sell, because customers will perceive it as high quality.
FALSE - What customers want is VALUE - the ratio of benefits to the sacrifice (time / money / emotion) necessary to obtain those benefits. You can therefore sell a $200,000 car just as well as a $100 dress if you answer the right question your customers will always ask "What's in it for me?"