"Who are my customers?" "What are my customers' needs and wants?" "What changes in the marketplace should I know about?" "How do I stand out from my competitors?" "What are the best tools to promote my business?" "How do I sell my business image professionally and distinctively?" "How do I measure the outcome of my marketing efforts?"
If these are questions you need answered on a daily basis, we can help you find them.
If these are questions you need answered on a daily basis, we can help you find them.
We now live in a societal marketing stage. What this means to you, as a business leader / owner / operator,:
- your business needs to act in a socially responsible manner to succeed or even survive;
- consumers' concerns for environmental and social issues must also be addressed, not only the profit component;
- there are finite limits to natural resources, therefore supply chain management and innovation must be integrated in your core business strategy;
- there's a shift from emphasis on materialism to humanism in our society; therefore, your business must cater for employees and customers' quality of life rather than just the material standard of living.
To succeed in today's ever-changing market, we can help your business with advice and strategies on:
- how to become fully customer-oriented (story telling and direct communication between consumers).
- how to integrate all your business activities with the needs of individual and groups of customers.
- how to achieve long-term business sustainability (on three dimensions: sustainable profit, low environmental impact and social sustainability - from happy employees to happy customers, community members and business partners).
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