Adopting sustainability as a business strategy, you can achieve:

• The opportunity to gain increased customer loyalty and long-term customer value
• The opportunity to improve your reputation on the market and the quality of the services/products you offer
• The opportunity to make a difference to the environment and the community in which you operate
• The opportunity to become leaders in your industry by adopting an environmentally and socially responsible approach to the way you do business, therefore being ahead of competition

We are committed to provide practical advice and effective strategies that will help your organisation become  sustainable for the long-term. Our focus is on creating value for your business that, in return, will allow you to create a better future for your staff, your clients and the community you operate in. 

The way we create long-term value is by placing sustainable development at the core of your business strategy. By integrating sustainable environmental performance, corporate social responsibility, sustainable communications and constant marketing innovation, we will support you in creating and maintaining long-term positive growth and success for your organisation.

Our vision is to train and inspire SMEs become sustainable entities that will lay the foundations of a better future for us all  - in the way we live, work and play through:

• care for and ethical responsibility toward the environment;
• constant strive for innovation (in marketing and overall business practices);
• embracing change and igniting stewardship action from business leaders and consumers alike;
• caring for and investing in people (from employees and their families, to local communities and disadvantaged groups of people wherever they live).

These practices (goals in themselves) need to be applied to every strategy in the marketing mix: Product Strategy, Pricing, Distribution Strategy, Promotion Strategy and People Strategy, to achieve the goal of becoming sustainable.

product strategy

• Reduce excessive packaging, reuse existing material for packaging or use recyclable packaging for your products (where applicable).
• Use renewable sources of energy (e.g. solar power, wind power, biomass) in your manufacturing process.
• Increase the use of reusable and recyclable resources/materials during manufacturing.
• Reduce emissions of greenhouse gases as much as possible.
• Reduce or better manage waste.
• Reduce water usage.
• Offer trade-in / reuse / recycle options for customers to extend product life cycle.
• Introduce innovation in the production flow process. 

pricing strategy

• Do cost management: use 100% of savings gained from waste reduction and reusing (trade-ins) toward employee training and professional development.
• Do cost/benefit analysis of sustainable alternatives and adjust retail price according to savings achieved.

Distribution strategy

• Reduce fuel consumption.
• Replace current physical distribution channels with online distribution (where possible).
• Green your vehicle fleet.
• Work with your suppliers to achieve sustainability across the entire value chain.

Promotion strategy

• Use 100% recycled paper for promotional purposes (corporate identity products and marketing collateral).
• Switch to eco-friendly printing suppliers.
• Use  your advertising revenue online instead of print where possible.
• Switch to electronic communication tools (e.g. newsletter) for internal and external communications purposes where possible.
• Implement communications strategies to promote your sustainability efforts to customers and the community.
• Dedicate part of the marketing budget to community events/sponsorship.
• Donate 1-3% of net profit to a charity of choice.

People Strategy

• Increase local labour force recruitment.
• Increase the budget for change management and employee involvement in sustainable activities at home and at work.
• Increase training and professional development opportunities for staff in area of sustainability.
• Increase opportunities to motivate and empower staff to achieve the organisation’s sustainability policy.
• Increase opportunities for staff to volunteer and participate in socially responsible and ethical activities.
• Communicate with and engage your customers in sustainability initiatives that will have a positive impact on the way they live and work.

“We do not inherit the earth from our ancestors, we borrow it from our children.” (Native American Proverb)

• Interested in becoming a sustainable business but don't know where to start?
• Struggling to get staff on board with your sustainable ideas and policies?
• Looking for practical ways to tap into the environmental-conscious market?

YOU CAN TAKE ADVANTAGE OF OUR KNOWLEDGE, PASSION AND EXPERIENCE TO ACHIEVE YOUR SUSTAINABLE GOALS!

Talk to us today!