Doing business without marketing research is like fishing without knowing anything about it, but waiting to get lucky! There is much more to Marketing Research than just asking consumers how they they've found out about you, how they think or feel about your product or your ad. ​
Marketing Research is  a combination of all activities that enable you to obtain the information you need to make business decisions. You might already gather lots of data from your market and consumers, but how much is it really useful? Not all information is equally valuable. You must consider: recency, relevance, accuracy and value versus cost.
While you can commission syndicated research companies for large-scale research projects, there's a lot you can do as a small or medium business at a much smaller scale and with less costs. Successful businesses stay ahead by using market information to anticipate, meet and exceed customers' expectations.
  • - Do you feel there's no need for marketing research because you know what your customers think and want?
  • - Do you feel you don't have the time or the money to conduct marketing research?
  • - Do you consider marketing research to better target your products and messages, but don't know how?
If you've answered 'yes' to any of these questions, then you 're missing out on a gold resource!
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Talk to us and we'll help you grab the power of information and use it to understand your customers and solve business problems!
This is how we can help:
Exploratory/diagnostic research (useful when you're not sure why a problem exists, e.g. drop in sales, or when you're gauging new opportunities, e.g. opening a new business or branch and estimating feasibility)
  1. using internal and external secondary data (desktop research) to offer facts and figures that help shed light on the basic research problem (the reason you're using marketing research for in the first place);
  2. using informal primary research by talking with you, your staff, observing customers and competition to gain ideas and insights. This will allow us to decide on specific research objectives and how to use the results.
  3. using formal qualitative research: focus groups and in-depth interviews to gain background information, seek opinions, clarify problems, explore alternatives and establish priorities.
Did you know?
34% of young women (ages 18-34) make Facebook the first thing they do when they wake up! (that's before make-up!)
Descriptive research (useful after exploratory research findings or when you know exactly what your research objective is).
  1. used to describe the characteristics of certain groups, to determine the proportion of people who behave in a certain way, to make specific predictions on your sales level or promotional efforts, to determine relationships between different marketing activities.
  2. using quantitative research methods: surveys and observations that will confirm findings through numbers and statistics.
  • ​Sampling methods for surveys with large audiences
  • Questionnaire design for any type of survey (phone / email or online / face-to- face / mailed by post)
  • Research analysis and results interpretation