Strategic Sustainability has at its core the embedding and integration of sustainable practices in all your business operations and processes across the entire value chain. It's a continuous improvement process that starts with assessment of current situation, education/ training, promotion of marketing innovation and change across the entire organisation, implementation of change and review of results – which in turn will influence the next assessment, further training, new sets of changes and innovations.
Ecosystems sustain societies that create economies
We risk undermining social and economic gains by failing to appreciate our fundamental dependency on ecological systems. Social and economic sustainability are only possible with a healthy planet.
Ecosystems sustain societies that create economies. It does not work any other way round. But although human beings are a product of the natural world, we have become the dominant force that shapes ecological and biophysical systems. In doing so, we are not only threatening our health, prosperity and well-being, but our very future.
(Source: WWF Living Planet Report 2014)
This is how we can help you achieve your business goals by integrating sustainability in every stage and process of your organisation:
REDUCE OPERATIONAL COSTS by:
  1. Identifying   environmental regulations that might apply to your business operations, therefore reducing the risk of compliance breach and financial repercussions.
  2. Showing you how to measure and document current resource usage in your organisation that will help you identify cost-savings opportunities.
  3. Analysing your purchasing strategies and recommend changes to improve on your sustainability performance & achieve competitive advantage.
INCREASE COMPANY REPUTATION & GAIN PUBLIC SUPPORT by:
  1. Developing a Sustainability Policy for your business – a clear sustainability vision and policy to guide the organisation towards sustainable practices, from policy statement to stakeholder engagement and strategy recommendations.
  2. Showing you how to set-up a Sustainability Committee or find Sustainability Champions across the business that will drive change among staff, customers and community.
  3. Promoting your sustainability commitment and initiatives to raise awareness among all your business stakeholders.
MAKE A DIFFERENCE IN THE WORLD by:
  1.  Adopting good cause marketing - supporting local and international foundations and charities that improve people's lives and protect our environment.
  2. Fostering innovation in your organisation, that will allow creating products/services that not only bring profit, but also improve the environment and people's welfare.
INCREASE MARKET SHARE OR ACCESS NEW, ENVIRONMENTALLY-CONSCIOUS MARKETS by:
  1. Using Life Cycle Assessment to identify the environmental impacts of your products/services, then introduce ways to eliminate or minimise those impacts.
  2. Identifying and evaluating alternative solutions to your organisation sustainability issues.
  3. Helping you set new efficiency targets and methods to implement and monitor them.
  4. Creating environmental and resource efficiency improvement plans.
  5. Setting metrics and benchmarks to measure sustainability progress, e.g. measuring the carbon footprint to see the impact of energy, water and office waste initiatives.
TRAIN AND INVOLVE STAFF IN SUSTAINABLE INITIATIVES by:
  1. Managing change in the process of communicating the sustainability policy internally and externally.
  2. Showing you how to evaluate and monitor results and involve staff in continuous improvement.
  3. Organising training for your staff in sustainability principles and techniques.
  4. Creating opportunities for staff to bring ideas, foster innovation and get involved in social and environmental sustainability programs.
ADOPT A SUSTAINABLE MARKETING STRATEGY
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By working together, you'll have customised advice, templates and tools on how to develop, implement and monitor your sustainability policies for continued success.