Now is the time to be proactive
The coronavirus is currently affecting businesses of all sizes all over the world.
One by one, cities and societies go in lockdown, with fewer people travelling, no in-store traffic and all events cancelled.
However, there are steps you can take to improve and expand your digital presence that may help mitigate the fallout in this challenging time.
As a precautionary health measure for their support specialists in light of COVID-19, Google My Business will be operating with a limited team for the time being.
The decision was announced in a recent statement: “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.”
These are the temporary product changes announced by Google:
Google My Business information edits
Critical health-related businesses will have priority and edits to their listings will be reviewed first.
Also a priority will be given to reviews (for all listings) of the following details in your business profile:
Newly created listings, claims, and verifications
The support team will manually review new listings, claims, and verifications for critical health-related businesses as a priority.
That means you should expect a delay for publication of a new listing, claim, and verification that you might want to do in Google Search and Maps if your business is not a critical health-related one.
Reviews and Q&A
New reviews, review replies, and new Q&A will be unavailable during this time.
I don't think they will get lost, but they will probably be updated once the support team is back at full capacity.
Google Posts still work and are a great way to show your content on the Search platform, but no indication is given if this will be affected in any way now or in the future.
Google is focusing now on the quality and reliability of information on Google Search and Maps.
Features like whether the business is open or has special hours are considered essential.
If you have other questions or need help with your Google My Business account, contact me today!
'Writing comes more easily if you have something to say.' (Sholem Asch).