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6 Tech Companies Providing Free Remote Working Tools Right Now

4/27/2020

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6 Tech Companies Providing Free Remote Working Tools Right Now
Every small business in Australia is now feeling the impact of the lockdown and social distancing rules. 
I definitely do myself and I believe it's OK to accept the change that is happening right now and actually grief our losses (of whatever nature they may be). We shouldn't try to solve all problems - past, present and future - in just a few weeks. It's OK to take things slowly and put health and safety first - ours, our families' and our employees'.
It's a perfect time to learn and plan our next steps, to be prepared for the next crisis, as we do not have many precedents that live up to the current landscape.

We'll need to do more than adapt, we'll need to innovate our way out of this.

I believe the best thing for all businesses now, whether temporarily closed or operating under a different model for a while, is to take the pulse of the market, to watch how the consumer behaviour changes and to keep in touch with customers (website, social media, email etc.) and try to address their needs and pain points in any way possible, even if that means simply communicating and educating without actually making a sale. You'll be rewarded with their loyalty when your business resumes its normal trading. (Although, the longevity of this strategy depends largely on the efficiency of the government support).

There are lots of free resources and tools out there at the moment that can help your business plan better for the different future ahead. They can also help you maintain your customer relationship and/or service providing or event management free of charge for a few months, so here's just a snapshot of some of these tools below.

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How NOT to respond to negative online reviews

7/1/2016

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In January 2016, the Broadway Hotel in Blackpool, Northern England, fined a British couple around AUD 155 for leaving a negative review on TripAdvisor. It seems the hotel has a "no bad review policy". Maybe a little bit too confident?

As word of mouth nowadays is instant and wide-reaching through social media, penalising customers for expressing their truthful opinion can only lead to more negative publicity. (Maybe the hotel owner pulled a media stunt? I'm sure if this were the case though, he would have imposed a higher fine!) What happened then?

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    'Writing comes more easily if you have something to say.' (Sholem Asch). 

    This is the place where you can find useful marketing tips, ideas and some things you didn't know before.
     
    Sometimes you'll also find my opinion on what it means to run a sustainable business in an unsustainable world.
    ​I hope I 'have something to say'.

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  • Home
    • About
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