Ideas on Fire. Creative marketing solutions for savvy entrepreneurs
  • Home
    • About
    • Blog
    • Free Newsletters
  • Business Planning
    • Sustainable Marketing Planning
    • Marketing Research
  • Business Identity
    • Branding. Logo Design
    • Marketing Collateral Design
    • Sustainable Print Management
    • Portfolio
  • Online Marketing
  • Sustainable Marketing
    • Strategic Sustainability
  • Get in Touch

A B(laze)LOG

DIGITAL - CONTENT - STRATEGY - PRINT & PROMOTIONAL

Google My Business Updates You Need To Know About

12/14/2021

 
‘Google My Business' is now called ‘Google Business Profile’. If you used to access your listing on the dedicated Google My Business website, you can still do that for a while, but in the next few months, it will transition to support primarily larger businesses with multiple profiles and will be renamed “Business Profile Manager”.

The BIGGEST CHANGE to GMB is that you can now claim or manage your Business Profile directly on Google Search or the Google Maps app, products we all already use. It can be on your desktop, laptop, tablet or smart phone.
Picture

Read More

How To Boost Your Search Listing with a Free Google Marketing Kit

9/11/2020

 
Is your business listed on Google Search and Maps? If so, you would have a Google My Business profile and today I'd like to share with you a free marketing tool powered by Google that is connected to your business profile. It's called Google Marketing Kit and it can boost your Google presence and direct your customers' attention to your profile both online and in-store.
You'll find details on this toolkit below, but first a few points worth mentioning on the Google My Business Profile. ​
Free Google Marketing Kit
Free Google Marketing Kit

Read More

Video Marketing Series: Why YouTube is an essential part of Aussie Millennials' lives

8/6/2020

 

How and Why Gen Y (Millennials) use YouTube

Picture
Research(1) shows that YouTube is where Aussie millennials go to make up their minds, to connect with the world around them, and or self-development. 
​

Aussie millennials, aged 26 to 40 (born between 1981 and 1996), have grown up in an everchanging world, and they’ve come to expect unprecedented access to information—wherever and whenever they want. Offering diversity of content and best-in-class personalisation, YouTube’s highly adaptable user experience and on-demand nature provides the sense of control that millennials crave.
YouTube is a big part of that world for both millennials and for the rest of Australia. Aussies of all ages are spending more and more time on YouTube, with over 15M Aussies spending more than 18 hours each on YouTube per month.

Read More

Video Marketing Series: Why YouTube is an essential part of Aussie Gen Xers' lives

8/6/2020

 

How and Why Gen Xers use YouTube

Video Marketing Series: Why YouTube is an essential part of Aussie Gen Xers' lives
Research(1) shows that Aussie Gen Xers turn to YouTube to get things done, engage with their passions, and rediscover their childhood memories. What can your brand/business do to reach this unique audience?

Gen Xers, aged 40 to 55 years old (born between 1965 and 1980), grew up listening to Walkmans (I know I did☺), eating Neapolitan ice cream, and watching shows like Thunderbirds on TV — the only thing that was notably absent was the internet. Despite this, Gen X is embracing the multi-screen, multi-channel world that we know today. YouTube is a big part of that world for both Gen X and for the rest of Australia. Aussies of all ages are spending more and more time on YouTube, with over 15M Aussie adults spending more than 18 hours each on YouTube per month.
But what exactly are Gen Xers watching on YouTube? As a business owner, it's important that you understand the role the platform plays in their lives. 

Read More

6 Tech Companies Providing Free Remote Working Tools Right Now

4/27/2020

 
6 Tech Companies Providing Free Remote Working Tools Right Now
Every small business in Australia is now feeling the impact of the lockdown and social distancing rules. 
I definitely do myself and I believe it's OK to accept the change that is happening right now and actually grief our losses (of whatever nature they may be). We shouldn't try to solve all problems - past, present and future - in just a few weeks. It's OK to take things slowly and put health and safety first - ours, our families' and our employees'.
It's a perfect time to learn and plan our next steps, to be prepared for the next crisis, as we do not have many precedents that live up to the current landscape.

We'll need to do more than adapt, we'll need to innovate our way out of this.

I believe the best thing for all businesses now, whether temporarily closed or operating under a different model for a while, is to take the pulse of the market, to watch how the consumer behaviour changes and to keep in touch with customers (website, social media, email etc.) and try to address their needs and pain points in any way possible, even if that means simply communicating and educating without actually making a sale. You'll be rewarded with their loyalty when your business resumes its normal trading. (Although, the longevity of this strategy depends largely on the efficiency of the government support).

There are lots of free resources and tools out there at the moment that can help your business plan better for the different future ahead. They can also help you maintain your customer relationship and/or service providing or event management free of charge for a few months, so here's just a snapshot of some of these tools below.

Read More
    Picture

    Author

    'Writing comes more easily if you have something to say.' (Sholem Asch). 

    This is the place where you can find useful marketing tips, ideas and some things you didn't know before.
     
    Sometimes you'll also find my opinion on what it means to run a sustainable business in an unsustainable world.
    ​I hope I 'have something to say'.

    Archives

    February 2024
    May 2023
    February 2023
    March 2022
    December 2021
    September 2020
    August 2020
    April 2020
    March 2020
    July 2016

    Categories

    All
    Branding
    Brand Strategy
    Business Innovation
    Business Planning
    Business Strategic Planning
    Buyer Psychology
    Consumer Behaviour
    Customer Relationship
    Customer Relationship Management
    Data Analysis & Insights
    Digital Marketing
    Digital News
    Doing Business In Times Of Crisis
    Facebook Marketing
    Financial Sustainability
    Google Search
    Marketing Research
    Marketing Strategy
    NeuroMarketing
    Online Marketing
    Online Technologies
    People Strategy
    Pricing Strategy
    Social Media Marketing
    Video Marketing
    YouTube Marketing

    RSS Feed

  • WHO WE ARE
  • BLOG
  • STRATEGIC SUSTAINABILITY  ​
  • SUSTAINABLE MARKETING
  • MARKETING PLANNING   
  •  MARKETING RESEARCH
  • LOGO DESIGN
  • MARKETING COLLATERAL   
  • ENVIRONMENTALLY FRIENDLY PRINT SOLUTIONS
  • ONLINE MARKETING SOLUTIONS
  • WORK SAMPLES
  • INSTAGRAM STORY PROMPTS TEMPLATE 
Ablaze Marketing. Ideas on Fire
PO BOx 7013
Spearwood WA 6163

____
​Proudly supporting the Prostate Cancer HELP Association
PCaHELP

    REQUEST YOUR FREE PRINTING SAMPLE PACK!

Submit

Picture

Copyright ©2020 Ablaze  Marketing . All rights reserved.
  • Home
    • About
    • Blog
    • Free Newsletters
  • Business Planning
    • Sustainable Marketing Planning
    • Marketing Research
  • Business Identity
    • Branding. Logo Design
    • Marketing Collateral Design
    • Sustainable Print Management
    • Portfolio
  • Online Marketing
  • Sustainable Marketing
    • Strategic Sustainability
  • Get in Touch