‘Google My Business' is now called ‘Google Business Profile’. If you used to access your listing on the dedicated Google My Business website, you can still do that for a while, but in the next few months, it will transition to support primarily larger businesses with multiple profiles and will be renamed “Business Profile Manager”.

The BIGGEST CHANGE to GMB is that you can now claim or manage your Business Profile directly on Google Search or the Google Maps app, products we all already use. It can be on your desktop, laptop, tablet or smart phone.

Research(1) shows that YouTube is where Aussie millennials go to make up their minds, to connect with the world around them, and or self-development. 
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Aussie millennials, aged 26 to 40 (born between 1981 and 1996), have grown up in an everchanging world, and they’ve come to expect unprecedented access to information—wherever and whenever they want. Offering diversity of content and best-in-class personalisation, YouTube’s highly adaptable user experience and on-demand nature provides the sense of control that millennials crave.
YouTube is a big part of that world for both millennials and for the rest of Australia. Aussies of all ages are spending more and more time on YouTube, with over 15M Aussies spending more than 18 hours each on YouTube per month.

Research(1) shows that Aussie Gen Xers turn to YouTube to get things done, engage with their passions, and rediscover their childhood memories. What can your brand/business do to reach this unique audience?

Gen Xers, aged 40 to 55 years old (born between 1965 and 1980), grew up listening to Walkmans (I know I did☺), eating Neapolitan ice cream, and watching shows like Thunderbirds on TV — the only thing that was notably absent was the internet. Despite this, Gen X is embracing the multi-screen, multi-channel world that we know today. YouTube is a big part of that world for both Gen X and for the rest of Australia. Aussies of all ages are spending more and more time on YouTube, with over 15M Aussie adults spending more than 18 hours each on YouTube per month.
But what exactly are Gen Xers watching on YouTube? As a business owner, it's important that you understand the role the platform plays in their lives.