Humans are innately inclined to spontaneously create a whole image out of impartial or missing visual elements. Based on this level of visual processing called Gestalt, consumers perceive non-rectangular (vs. rectangular) product rating units to be incomplete after vertical cutting, affecting their decision-making.

Why should you care? By understanding how the design of rating/review elements influences product preference, you can strategise your visual marketing techniques to positively shift buyer behaviour in the desired direction. Either rectangular (specifically bar ratings) or non-rectangular (specifically star ratings) formats can be tactically adopted in your business by looking at rating distribution, by identifying the audience more susceptible to the visual rounding effect and ways in which this effect can be prevented when needed.

Guest post by Grant Polachek, head of branding at Squadhelp

A brand is more than just the personality your company has in the market; it’s the heart and soul of your business, and having a strong brand is essential to your success in 2023 and beyond. 
If you want to shoot for success as an entrepreneur, you must understand the importance of crafting a unique brand around your company and its products. 
Creating a unique brand will help you stand out from the competition and build trust with your customers. Therefore you must dedicate enough time to the process and make sure you get it right. 

In this article, we'll use our experience finding the best one word business names and offering excellent branding services to thousands of  businesses to provide vital tips and strategies on how to go about crafting a unique brand in 2023. ​