Crafting a Unique Brand in 2023 - Tips and Strategies

Guest post by Grant Polachek, head of branding at Squadhelp

A brand is more than just the personality your company has in the market; it’s the heart and soul of your business, and having a strong brand is essential to your success in 2023 and beyond. 
If you want to shoot for success as an entrepreneur, you must understand the importance of crafting a unique brand around your company and its products. 
Creating a unique brand will help you stand out from the competition and build trust with your customers. Therefore you must dedicate enough time to the process and make sure you get it right. 

In this article, we'll use our experience finding the best one word business names and offering excellent branding services to thousands of  businesses to provide vital tips and strategies on how to go about crafting a unique brand in 2023. ​

5 Vital Guidelines Crafting a Unique Brand
1. Pick Branding Ideas That Match Your Business’s Strengths and Passions
​Creating unique branding ideas that align with your company’s strengths and passions can help you create a powerful brand identity that matches your business like spandex. 
When developing your brand, start by identifying what makes your business unique. Think about the pros and innovations your business can bring to the market – these elements can provide the foundation for your brand. 
Here are some trusted brand ideas that can help you get started: 

• A beauty product line that focuses on natural ingredients.
• A subscription meal delivery service that offers organic and sustainably sourced ingredients.
• An online marketplace for family friendly children’s books.
• A fitness apparel line that incorporates eco-friendly materials.
• A travel blog that highlights off-the-beaten-path destinations.​

Once you’ve identified a few ideas that align with your business’s values, it’s time to start testing them. Ask your friends, family, and colleagues which ideas they think would work best for your business. Then, research your target audience to see if your ideas would resonate with them.
Doing these would not only help you find brand ideas that align with your business but also one that resonates with your target audience.

2. Apply Your Branding Elements Across Your Business
Your brand colors, fonts, and slogans are the face of its identity, making them essential elements in building a solid brand. After setting up and developing your brand, you must apply it to all aspects of your business to put it to good use.
When crafting your brand, always keep your target audience in mind and make sure the colors, fonts, and slogans you choose align with your business values. By doing this, your brand would surely draw in a considerable number of your target audience.
Additionally, research your competition and see how they use colors, fonts, and slogans to their benefit. This will help you create a unique brand that stands out from the competition and also help you avoid all the mistakes they made.

3. Build Your Brand Book
Having a good brand book is essential to ensuring your brand is consistent across all platforms. A brand book should include your logo, colors, fonts, and other key design elements that would play a role in your company’s branding.
For inspiration, you can look at the brand books of successful companies with unique brands. For example, the Airbnb brand book includes its iconic logo, colors, fonts, and other design elements that help create a consistent brand experience.

4. Find a Great Business Name
Finding a great name for your business is essential to creating a powerful brand as it is the first instance of your business most of your target audience would encounter. 
A brand’s name has the potential to greatly benefit or thwart all effort put into building it. Several companies like Mazda’s Laputa have failed to succeed in a market because they chose a name that wasn’t well received by their target audience and the market at large.
The name you choose should match your brand, avoid trademark conflict, and have an available matching domain name. You should also consider audience testing before choosing your name. This will help you make sure the name resonates with your target audience. 

5. Create a Strong Digital Presence
Your website is the digital face of your business, and having a strong and unique website is essential to building trust with your customers. 
When creating your website, focus on incorporating an easy-to-navigate user experience and ensure it reflects your unique brand. 
Look to successful companies with unique websites for inspiration, such as Apple, Amazon, and many more. These companies have strong and unique websites that help build customer trust.
Your social media presence should also be a priority. Customers love seeing and interacting with businesses they are interested in. And getting a solid social presence and website would help them do that.

Conclusion
Creating a unique brand in 2023 is essential to your success as an entrepreneur.
By following the steps we’ve outlined above, we believe you’ll be able to create a powerful and unique brand that resonates with your target audience.

Remember to take your time when building your brand. It shouldn’t be something you rush over. Instead, take out time to follow each step diligently. That way, you’ll get the best result regardless of the type of brand you intend to create.

Grant Polachek is the head of branding at Squadhelp, a 3X Inc. 5000 business that develops captivating, appealing, and lasting brand names for both established organizations and start-ups. As a leading naming agency, we've looked through more than a million names and assembled a vast list of original domain and company names that are suitable for worldwide usage.

---