As Aussies' consumer behaviour is changing, how relevant is your brand in times of change?4/27/2020
A lot of online communities are being built, a lot content is being shared, therefore YOUR BRAND can do a lot to remain relevant and helpful. Knowing these emerging trends, your content marketing and your product/service offer can be adjusted to try to meet these new needs. *(Source: Think with Google, April 2020/Search,Video,Consumer Insights, Data & Measurement) Searches for DIY have spiked globally in the past few months, with Australia and New Zealand among the top 10 countries showing increased interest.
Be useful and flexible as people’s needs evolve
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